Yield Financial Advisors, Inc.
6633 Eldorado Parkway Office 430 McKinney, Texas 75070
214-937-9905
IARD No 162235
Form ADV Part 2
Firm Brochure
17 March 2025
This brochure provides information about the qualifications and businesspractices of Yield Financial Advisors. If you have any questions about thecontents of this brochure, please contact us at 214-937-9905. The informationin this brochure has not been approved or verified by the United StatesSecurities and Exchange Commission or by any state securities authority.Additional information about Yield Financial Advisors, Inc. also is available onthe SEC’s website at: www.adviserinfo.sec.gov. Registration is mandatory forall persons meeting the definition of investment advisor; and while the firmand its associate(s) may be registered with the State of Texas and/or otherjurisdictions it does not imply a certain level of skill or training.
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2. Material Changes
The Firm has two material changes to discuss as of this filing. The Firm may update this Form ADV Part 2 at any time and should that contain material changes, the Firm will either send electronically or provide a hard copy to clients and prospective clients. The Firm’s material changes are listed in this section.
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3. Table of Contents
2. Material Changes..................................................................................................... 2
3. Table of Contents...................................................................................................... 3
4. Advisory Business ..................................................................................................... 4
5. Fees and Compensation ......................................................................................... 5
6. Performance-Based Fees and Side-By-Side Management................................... 7
7. Types of Clients and Account Minimums............................................................... 7
8. Methods of Analysis, Investment Strategies, and Risk of Loss.............................. 8
9. Disciplinary Information ......................................................................................... 10 10. Other Financial Industry Activities and Affiliations ............................................ 10 11. Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading......................................................................................................................... 11 12. Brokerage Practices............................................................................................. 12
13. Review of Accounts and Reports on Accounts ................................................. 15
14. Client Referrals & Other Compensation ............................................................. 16 15. Custody ................................................................................................................. 16 16. Investment Discretion........................................................................................... 17 17. Voting Client Securities ........................................................................................ 17 18. Financial Information ........................................................................................... 17 19. Requirements for State Registered Advisors ...................................................... 17
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4. Advisory Business
A. Advisory Firm. Yield Financial Advisors, Inc., (YFA or Yield Financial Advisors) a Texas Corporation, which was formed in February of 2008. YFA, began business as a Registered Investment Advisor in March of 2012 within the State of Texas. Additionally, the Firm may register or meet other certain exemptions to registration in other states in which we conduct business. Mr. Brock, noted in item 19 of this brochure, is our Firm’s managing principal, majority shareholder and designated officer (supervisor) and has been in the financial services industry since 1989.
B. Advisory Services.
1) Yield Financial Advisors provides active portfolio management services employing Model Portfolios. YFA first seeks to understand a client’s needs including their level of risk acceptance and then design an investment portfolio to match their needs and risk tolerance level. YFA will include a methodology devised from Model Portfolios divided into different risk level portfolios.
2) Yield Financial Advisors may provide a Financial Plan consistent with the individual client's stated goals and objectives. Comprehensive Fee-based Financial Planning services are offered and covered under a separate engagement letter. The personal financial plan may address investments, risk management, income taxes, cash flow, debt management, and/or estate analysis, etc., all consistent with stated client goals. We do not provide nor perform any legal or accounting services.
3) On occasion we may hold seminars or workshops. These seminars may include presentations on various investment strategies and securities or on financial planning strategies. We may charge a fee to those in attendance to cover the expenses associated with the workshop or seminar.
C. Services are based on the individual needs of the client. An initial interview and basic financial information and risk tolerance questionnaire is undertaken to determine the client's financial situation and investment objectives, and to give the client the opportunity to impose reasonable restrictions on the management of the account (an understanding of risk tolerance and suitability). Clients have a limited ability to leave standing instructions with the IA Rep to refrain from investing in particular securities or types of securities or invest in limited amounts of securities.
Annually the IA Rep will notify the client in writing to contact the IA Rep if there have been any changes in the client's financial situation or investment objectives, or to impose or modify account restrictions. The IA Rep will contact or attempt to contact the client annually on these matters. It is the client's
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responsibility to notify the IA Rep at any time there are changes. Clients may call in at any time during normal business hours to discuss directly with the IA Rep about the client's account, financial situation, or investment needs.
Clients will receive from the custodian/brokerage firm timely confirmations and at least quarterly statements containing a description of all transactions and all account activity. The client will retain rights of ownership of all securities and funds in the account to the same extent as if the client held the securities and funds outside the program.
D. Yield Financial Advisors offers a Wrap Fee program, wherein the trading fees, sub-advisor fees and RIA fees are all combined for one fee. Yield Financial Advisors receives a portion of those fees. There is no difference in fee structure between the Wrap Fee Program and fees charged to other managed accounts.
E. As of December 31, 2024, Yield Financial Advisors, has $19,100,000 of assets under management.
5. Fees and Compensation
A. 1. Fees for investment portfolios using Goldman Sachs/Folio (GSFolio), Charles Schwab (Schwab), or Pontera as the custodian are computed at an annualized percentage of assets under management on a tiered scale.
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Annual Quarterly
Portfolio Size Rate Rate
Accounts between $6,667 $100,000 1.50% 0.375%
Accounts between $100,001 $500,000 1.30% 0.325%
Accounts between $500,001 $1,000,000 1.10% 0.275%
Accounts between $1,000,001 $1,500,000 1.00% 0.250%
Accounts between $1,500,001 $3,500,000 0.8% 0.200%
Accounts over $3,500,001 0.5% 0.125%
Donor Advised Funds* Minimum AUM $250,000 1.20% 0.30%
The above fees are for advisory services and include flat rate brokerage transaction fees of 20 basis points per annum (0.0020) as charged by GSFolio. Pontera’s charges a fee of 30 basis points per annum (0.0030) for accounts that
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uses their management platform. Pontera’s fees are billed directly to YFA. YFA will total accounts to achieve break-points or lowest fees and collect the difference, or additional management fees for Pontera via special fee draft from GSFolio or Schwab depending on where the client’s main account(s) are held. YFA does not collect fees for services to be performed more than six months in advance. The brokerage and advisory fees are “wrapped” into one fee. See the section heading Brokerage Practices for more information. As such, YFA’s custodians may handle smaller accounts $6,667 as the minimum size.
*Donor Advised Funds (DAF), the custodian for a DAF is Schwab, and have a minimum account size of $250,000, the management fee is split between Schwab 0.60% and YFA 0.60%. The fee is wrapped into one fee and is billed at the end of the quarter for the previous quarter.
B. Payment of fees; the client authorizes the custodian holding client funds and securities to deduct Yield Financial Advisors advisory fees direct from the client account in accordance with the above stated fee schedule. The custodian will provide periodic account statements to the client, statements will reflect all fee withdrawals by Yield Financial Advisors. It is the client’s responsibility to verify the accuracy of the fee calculation. The custodian will not determine whether the fee is properly calculated.
C. Other fees may be charged separately by the broker/dealer custodial firm, for example IRA custodian fees of $25.00 billed every December by the Custodian, GSFolio and Schwab. There is an account set up fee of $87.00, which is due when the paperwork to establish the account is completed. In addition to custodial statements, Yield Financial Advisors sends quarterly reports to the client electronically via email.
D. The fees are based on the account value at the end of each quarter and billed for the next quarter. Portfolio management services, the fee will be payable quarterly in advance. The first payment is due and payable upon execution of the Agreement and will be assessed pro-rata in the event the Agreement is executed other than the first day of the new calendar quarter. Subsequent payments are due and will be assessed on the first day of each calendar quarter based on the value of the portfolio as of the last day of the previous calendar quarter.
For Advisory of investment portfolios, services will continue until either party terminates the Agreement with written notice 30 business days in advance. If termination occurs prior to the end of a calendar quarter, a pro-rata refund of unearned fees will be made to the client.
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E. Fees are not negotiable; IA Reps are not Registered Representatives of a broker/dealer, and as such do not receive asset-based sales charges or service fees from the sale of mutual funds or other securities.
1. Asset-based sales charges or service fees may present a conflict of interest and Yield Financial Advisors and its IA Reps do not double-dip, and will receive fee-based compensation on assets under management. Mutual funds recommended under advisory services maybe “no-load” or “load-waived.” Conflicts of interest may arise as advisor may have over the years developed certain biases towards financial ideas, concepts, products, and strategies, etc.
2. Clients are not obligated to purchase investment products recommended, or to purchase through our firm. Clients always have the option to use other brokers to purchase products or services.
3. I A Reps may be insurance licensed and may provide insurance-based products for which they would earn a commission. Typically, commissions may or may not represent a substantial portion of revenue to Investment Advisor Rep.
4. Fees are not off-set by commissions; financial planning services, advisory services, insurance services are separate and distinct services from each other.
Financial Planning engagement, services and fees are covered in the Form ADV for Financial Planning Services.
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6. Performance-Based Fees and Side-By-Side Management
Yield Financial Advisors does not charge performance-based fees, which is based on capital gains in the client account. Our investment management services, we believe, will best align our compensation with our client’s goals. Keeping this in harmony will allow to us to work with our clients more efficiently and effectively in line with client goals.
Because performance-based compensation may create an incentive to favor accounts paying the highest fees in the allocation of investment opportunities; Yield Financial Advisors has a duty and written supervisory procedures to treat all clients fairly and to avoid conflicts of interest.
7. Types of Clients and Account Minimums
Yield Financial Advisors provides advisory services to individuals, pension and profit-sharing plans and other ERISA accounts, trusts, estates, non-profits, banks, and business entities.
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A. 1. Generally, the minimum account size is $6,667.00 GSFolio and Schwab accounts, subject to a minimum annual fee of $100. The minimum fee would increase the maximum percentage rate paid on smaller accounts of less than $6,667.00 to more than 1.5% annualized as shown on our standard fee schedule. However, in no case would the fee exceed the statutory limit of 3% per year.
8. Methods of Analysis, Investment Strategies, and Risk of Loss
METHODS OF ANALYSIS
Yield Financial Advisors uses various methods of analysis and investment strategies.
Fund Analysis: Details of various funds are considered when making recommendations, including asset type, market capitalization, risk adjusted returns, performance compared to benchmarks, underlying holdings, and fees. The risk of this analysis is that past performance is not indicative of future performance. Managers can change the strategy of the fund, and fees can be adjusted.
Fundamental Analysis: We evaluate economic and financial factors to determine if a security may be underpriced, overpriced, or fairly priced. This method entails assessing a security by attempting to determine its intrinsic value by examining related financial, economic, and other qualitative and quantitative factors. Fundamental analysis requires an in-depth look at all factors that can affect the security's value, from macroeconomic factors (like the overall economy and industry conditions) to individually specific factors (like the financial situation and management of companies). The overall objective of performing the fundamental analysis is to determine a value that an investor can use to determine what sort of position to take with that security. This method of security analysis is contrary to technical analysis. Fundamental analysis involves using real data to evaluate a security's value. Although most analysts use fundamental analysis to value stocks, this method of valuation can be used for just about any type of security.
INVESTMENT STRATEGIES
When formulating investment advice, Yield Financial Advisors may use the following investment strategies. There are inherent risks associated with each strategy.
Passive Investment Strategy: Passive investing involves utilizing funds that are comprised of various distinct asset classes. Asset classes are weighted to
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achieve a desired relationship between risk, return, and correlation. Low fund fees are characteristic of passive investments. Factors considered when determining portfolio recommendations include the client’s risk tolerance, risk, returns, and fees. Since passive investment strategies have lower turnover, these strategies tend to be more tax-efficient than active management strategies.
Active Management Strategy: An active management strategy is one where a fund manager is paid to try to outperform the market. These strategies tend to be more expensive, have more turnover, and are less tax efficient than passive strategies. Academic research shows that most active managers are not able to consistently outperform the market.
Long-Term Strategy: A long-term strategy is one where securities are purchased with the intent to hold for the foreseeable future. This strategy may not take advantage of short-term gains or may experience more volatility over the life of the portfolio.
Yield Financial Advisors fund and portfolio recommendations take into account your underlying investment strategies, restrictions, or investment limitations defined within the financial planning agreement.
POTENTIAL RISKS
Investing involves different levels of risk that can result in loss of any profits and/or principal you have not realized. We provide recommendations in a manner consistent with your predetermined risk tolerance and suitability profile. However, we cannot guarantee that our efforts will be successful. Investing in securities and funds involves the risk of loss clients should be prepared to bear. The following are types of investment risk. Mutual Fund Risk: When investing in mutual funds, you are assuming the risk of capital loss, thus you can lose money by investing in mutual funds. Mutual funds also have costs that decrease returns. Exchange Traded Fund (ETF) Risk: Though ETFs are an investment fund, they are traded on a stock exchange. Similar to mutual funds, they carry the risk of capital loss. Prices of these funds may vary from the Net Asset Value due to market conditions. Certain ETFs may not track benchmarks as expected.
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Financial Risk: which is the risk that the companies or funds we recommend to you perform poorly, which affect the price of your investment.
Market Risk: which is the risk that the stock market will decline, decreasing the value of the securities we recommend to you with it.
Inflation Risk: which is the risk that the rate of price increases in the economy deteriorates the returns associated with the stock.
Political and Governmental Risk: which is the risk that the value of your investment will is affected by the introduction of new laws or regulations.
Interest Rate Risk: which is the risk that the value of the investments we recommend to you will fall if interest rates rise.
Call Risk: which is the risk that your investment will be called or purchased back from you when conditions are favorable to the bond issuer and unfavorable to you.
Default Risk: which is the risk that issuer is unable to pay the contractual interest or principal on the investment promptly or at all.
Manager Risk: which is the risk that an actively managed fund’s investment adviser will fail to execute the fund’s stated investment strategy.
Industry Risk: which is the risk that a group of stocks in a single industry will decline in price due to adverse developments in that industry, decreasing the value of funds that are significantly invested in that industry.
9. Disciplinary Information
YFA has no reportable disciplinary events to disclose.
10. Other Financial Industry Activities and Affiliations
A. Yield Financial Advisors is not affiliated with any broker/dealer, financial planning firm, bank, law firm, insurance company, accounting firm, real estate broker or other financial entity. It is affiliated with Yield Tax Advisors, LLC, which provides clients with income tax preparation services.
B. Yield Financial Advisors, and it’s IA Rep(s). is/are not licensed to offer for sale variable insurance products or securities through a broker/dealer or act as a real estate agent. IA Rep(s). maybe insurance licensed to offer insurance products.
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C. Yield Financial Advisors, is affiliated with Yield Tax Advisors, LLC, which provides income tax preparation services to clients, and De Novo Strategy, Inc., (DNS), which is a consulting firm, consulting banks, insurance companies, trust companies, and other small businesses, including professional service businesses. DNS has many contacts in the financial services industry and may make recommendations to other companies it has done business within the past should a client have need of a particular service(s), for which DNS may or may not receive any compensation.
Some financial planning advice may be incidental to the asset management services provided by Yield Financial Advisors. Other consulting services, depending on the type of service requested, may be offered through DNS, for example:
1. All investment related consulting services or any financial planning services would be offered through Yield Financial Advisors.
2. All other consulting services, related to marketing, establishing a financial institution or purchasing an institution, development of other business ideas would be conducted through De Novo Strategy, Inc.
D. Yield Financial Advisors may exercise agreements with other Registered Investment Advisors as sub-advisors. At times, Yield Financial Advisors may wrap their fees into the fees assessed accounts under management. The client is under no obligation to use the services of the sub-advisor(s) recommended.
11. Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
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CODE OF ETHICS
Yield Financial Advisors has developed a code of ethics that will apply to all its supervised persons. YFA and its IARs must act in a fiduciary capacity when providing investment advisory services. As a fiduciary, it is an investments adviser’s responsibility to always provide fair and full disclosure of all material facts and act solely in the best interest of each client.
Yield Financial Advisors has a fiduciary duty to all clients. This fiduciary duty is considered the core underlying principle of our code of ethics, which also covers our inside trading, and personal securities transactions policies and procedures.
Yield Financial Advisors require all of its supervised persons to conduct business with the highest standards and to comply with all federal and state securities laws at all times. Upon employment or affiliation and at least annually thereafter, all supervised persons will acknowledge that they have read, understand, and agree to comply with the code of ethics.
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The Code of Ethics is available to clients and prospective clients upon request.
RECOMMENDATIONS INVOLVING A MATERIAL FINANCIAL INTEREST
Yield Investment Advisors, nor any related person, recommend to clients or buys or sells for clients’ accounts, securities in which it or a related person has a material financial interest.
PERSONAL TRADING Employees are permitted to have personal securities accounts as long as personal investing practices are in line with fiduciary standards and regulatory requirements and do not conflict with their duty to Yield Investment Advisors and its clients.
Yield Financial Advisors monitors and controls personal trading through preapproval of all personal securities transactions or blackout periods imposed upon employees trading the same securities as Yield Financial Advisors. Officers and employees are forbidden either personally or on half of other, to trade on material, nonpublic information or to communicate such information to others in violation of the law. Employees will not trade non-mutual fund securities one week prior to recommending the same security for clients.
12. Brokerage Practices
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A. Selection or Recommendation of Broker/Dealers. There were several factors in selecting a custodian to work with, some being, online technology and security, client pricing for buying and selling securities, breadth of securities offered, ease of establishing client accounts, etc. GSFolio provided these services for a low fee based on assets under management similar to how RIA’s in general charge fees. GSFolio performs "due diligence" on mutual funds, and master limited partnerships. Only those investments that meet firm requirements will be on the GSFolio "approved product list" and be offered for sale/utilized in our portfolio management services to our clients.
For portfolios it is recommended, to implement trades and maintain custody of assets through a discount broker. Therefore, the services of GSFolio and Schwab are recommended. The selection is made on the discount rates and execution services available to the client. Client’s transaction fees to GSFolio for the purchase of "no-load" funds, ETFs or other investment products are wrapped into one fee. GSFolio and Schwab provides all clients with consolidated statements online. The fees charged by GSFolio are the same for everyone and we receive
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no discounts nor are we charged extra for any soft services they may provide Yield Financial Advisors.
Folio’s fees are 20 basis points (0.0020%) of assets under management. Folio’s fees are included in the fees charged by Yield Financial Advisors along with the Sub-Advisor fees charges by Lunt Capital. Lunt Capital charges 50 basis points (0.0050%). Both Folio’s and Lunt Capital’s fees, which total 70 basis points are paid out of the gross fees charged by Yield Financial Advisors.
GSFolio and Schwab will hold your assets in a brokerage/custodian account and will buy and sell securities as instructed by YFA and its sub-advisors. While we recommend the use of GSFolio and Schwab as a service provider, it is up to you to establish and open an account with GSFolio or Schwab. This is done by entering into an account agreement directly with them. We cannot open the account for you, however, we may assist you in completing the task.
Yield Financial Advisors is not affiliated with GSFolio or Schwab. IA Reps of our firm are not registered representatives of GSFolio or Schwab and do not receive any commissions or fees from recommending these services.
1. Soft Dollar Practices. Yield Financial Advisors may receive products or services from Folio or Charles Schwab, which may be deemed as “soft dollar” compensation. This may come in the form of research, software products or other services. Soft dollar compensation is not paid commissions it is other benefits the broker/dealer may provide firms that chose to work with them and utilize their trading services. These benefits are discussed below:
a. Yield Financial Advisors may receive soft dollar compensation from GSFolio, or Charles Schwab, which includes research services of their own and that of third parties and investment reports. We may use these services to the benefit of our clients in terms of obtaining account management services and quality timely information that will help with the management of client accounts.
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b. Additionally, Yield Financial Advisors may receive soft dollar compensation from GSFolio or Charles Schwab, for non-research services to include:
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Assistance with back-office functions, record keeping, and client reporting
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Facilitate payment of our management fees from client’s accounts
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Provide market data and pricing
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Provide duplicate trade confirmations, account statements, and other client account data
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Other services which would be useful to the growth and management of our business, such as educational conferences, technology consulting, compliance, legal, publications, improved practice management, etc.
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Facilitate trade executions and allocate aggregated trade orders for multiple client accounts
c. Some services may be provided by GSFolio, Charles Schwab or third party vendors under contract with GSFolio or Charles Schwab to provide these services. Some services we may be charged a fee or a reduced fee by GSFolio, Charles Schwab or a third party vendor because of the relationship with GSFolio or Charles Schwab. All services offered by GSFolio or Charles Schwab are included in their fee and those fees are neither increased nor reduced based on use or non-use of particular services offered. GSFolio, Charles Schwab, or other service providers may offer an occasional business entertainment during conferences or other meetings, such as a meal.
d. Any soft dollar benefits received benefit all clients and their accounts. No client pays extra for Yield Financial Advisors to receive soft dollar benefits.
e. Yield Financial Advisors nor it’s IA Reps have not received any products or services acquired through client brokerage commissions in the past year. f. Yield Financial Advisors nor it’s IA Reps have used any procedures to direct client transactions to a particular broker/dealer in return for soft dollar benefits.
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2. Yield Financial Advisors has never received any referrals from broker/dealers. Should such a referral come about we would consider with client consultation whether or not they would like to remain using that particular broker/dealer. We have no interest in where client’s accounts are housed as long as we can perform the duties the client has engaged us to perform in the most efficient manner.
a. A conflict of interest may exist in obtaining future referrals from a broker/dealer if Yield Financial Advisors did not maintain these existing relationships. Where the client is not referred by an existing broker/dealer, Yield Financial Advisors recommends a broker/dealer with competitive commission rates, such as Folio or Charles Schwab.
b. Yield Financial Advisors does not direct client transactions to a particular broker/dealer for client referrals.
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3. Directed Brokerage.
a. Where the client does not otherwise designate a broker/dealer, Yield Financial Advisors recommends a broker/dealer with competitive brokerage rates. While individual client advice is provided each account, client trades may be executed as a block trade. The Advisor encourages its existing and new clients to use the Advisor's "lead custodian." Only accounts in the custody of the lead custodian would have the opportunity to participate in aggregated securities transactions in the name of the Advisor. The executing broker will be informed that the trades are for the account of the Advisor's clients and not for the Advisor itself. No advisory account within the block trade will be favored over any other advisory account, and thus, each account will participate in an aggregated order at the average share price and receive the same commission rate. The Custodian will be notified of the amount of each trade for each account. The Advisor and/or its IA Reps may participate in block trades with clients, and may also participate on a pro rata basis for partial fills, but only if clients receive fair and equitable treatment.
b. Client may direct brokerage to a specified broker/dealer other than the firm recommended by Yield Financial Advisors. The client may not be able to negotiate the most competitive rate. As a result, the client may pay more than the rate available through the broker/dealer used by Yield Financial Advisors. In client directed brokerage arrangements, the client may not be able to participate in aggregated (“blocked”) trades, which may help reduce the cost of execution.
13. Review of Accounts and Reports on Accounts
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A. Portfolio accounts are reviewed at a minimum of once per quarter. Market conditions that might cause a wide variance in the specified asset allocation, or other factors could cause a more frequent review. Yield Financial Advisors monitors the markets on days the markets are open. Accounts are reviewed to make sure they match the client’s risk and investment objectives. The IA Rep conducts a portfolio review meeting on an annual basis with the client. The account reviews are performed by the client’s IA Rep. The Principal and other designated compliance staff monitor the portfolios and other consulting services for investment objectives and other supervisory reviews.
B. Other consulting services that maybe provided to a client are a snapshot in time and no ongoing reviews are conducted unless requested by the client. We recommend clients engage us on an annual basis to update any changes that may have occurred.
C. Reports. All clients receive standard account statements from investment sponsors and brokerage firms. All clients receive a monthly report from the
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custodian, to obtain the report the client must log into their account via the custodian’s website. Email notifications are sent out regarding client statements monthly by the custodian.
14. Client Referrals & Other Compensation
A. Yield Financial Advisors has not participated in any economic benefit derived from any sales awards or prizes for providing investment advisory services. Yield Financial Advisors or it’s IA Reps., have not received any economic benefits from third parties, except for the following: Continuing education workshops, training meetings, etc. (at times these workshops have included various meals).
B. Referral Fees Paid. Yield Financial Advisors may compensate for client referrals. All solicitor agreements are in compliance with the Investment Advisers Act of 1940. In addition, all applicable federal and state laws will also be observed. All clients procured by solicitors will be given full written disclosures describing the terms and fee arrangements between the advisor and the solicitor prior to or at the time of entering into the advisory agreement. Currently, we have no solicitors, in either person or firm. Referral Fees Received. Yield Financial Advisors may exercise agreements with other Registered Investment Advisors and other Advisors to clients. In such instances, Yield Financial Advisors may receive a portion of the account fee. In these instances, we will make available to the client a "Compensation Disclosure Statement" and the Form ADV for the other Advisor. The client is under no obligation to use the services of the other Advisor(s) recommended. Currently we do not have any agreements in place.
15. Custody
Although client assets are held at a third-party independent custodian, Yield Financial Advisors is deemed to have custody of client funds solely because of the fee deduction authority granted by the client in the investment advisory agreement. Except for this fee deduction, we do not have authority to withdraw funds out of client accounts. Fees are not collected for more than six months in advance of services provided to clients. Clients will receive account statements at least quarterly from the custodian or broker-dealer. Clients are urged to compare custodial account statements against statements prepared by Yield Financial Advisors for accuracy. Minor variations may occur because of reporting dates, accrual methods of interest
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and dividends, and other factors. The custodial statement is the official record of your account for tax purposes.
16. Investment Discretion
Yield Financial Advisors has limited discretionary authority over client accounts. A limited power of attorney will be obtained from clients, which is limited to the power of executing trades on an unrestricted basis, using such investment funds as required to match the client’s requested investment style/model portfolio. Yield Financial Advisors will not have authority to withdraw funds or to take custody of client funds or securities, other than under the terms of the Fee Payment Authorization clause in the Agreement with the client. Brokerage fees or commissions are not controlled by Yield Financial Advisors.
17. Voting Client Securities
Yield Financial Advisors does not vote proxies. It is the client's responsibility to vote proxies. Clients will receive proxy materials directly from the custodian. Proxy questions may be made via the contact information on the cover page.
18. Financial Information
A. An investment advisor must provide financial information if a $500 threshold of fee prepayments is met for services that we will perform six months or more in advance: We do not collect fees for more than six months at a time. B. Yield Financial Advisors does not have any conditions that would impair our ability to meet our contractual commitments to our clients. C. Bankruptcy within the past ten years: N/A
19. Requirements for State Registered Advisors
See ADV Part 2B on the following page for Investment Advisor Representative, Mr. Wendell W. Brock, MBA, ChFC, EA.
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Form ADV Part 2B
Brochure Supplement
Yield Financial Advisors, Inc.
17 March 2025
Wendell Walter Brock
6633 Eldorado Parkway Suite 430 McKinney, Texas 75070 214-937-9905
This Brochure Supplement provides information about Wendell W. Brock that supplements the Yield Financial Advisors, Inc. brochure. You should have received a copy of that brochure. Please contact Wendell Brock, Principal, if you did not receive Mr. Brock’s brochure or if you have any questions about the contents of this supplement. Additional information about Wendell W. Brock is available on the SEC’s website at: www.adviserinfo.sec.gov
Educational Background and Business Experience
Education and Business Background
Name: Wendell Walter Brock, MBA, ChFC, EA
Year of Birth: 1962
Education:
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Utah State University, Logan/Utah
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Masters of Business Administration, 2001
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Brigham Young University, Provo/Utah
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Bachelor of Science Degree – Financial Planning and Counseling, 1987
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Business:
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Yield Insurance Services, LLC, Principal, Insurance brokerage and sales services 10/2021-present.
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Yield Financial Advisors, Inc., Principal, Investment Advisory Services and Financial Planning services, 2/2010-present
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Yield Tax Advisors, LLC. McKinney, TX, Principal, Income Tax Preparation Services 12/2019 — present
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De Novo Strategy, Inc. & Knabeht, Inc., McKinney/Texas, Principal, Financial Institution Consulting Firm 04/2005 – present
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Leavitt Group, Cedar City, Utah, Project Consultant of Allegiance Direct Bank – a de novo bank project 12/2003 – 03/2004
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Bankmark, San Louis Obispo/California, Project Manager of De Novo Banks 04/2004 – 05/2007
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Apex Advisors, Salt Lake City/Utah, Senior Financial Consultant/IA Rep. 10/1989 – 07/2002
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Five Star Asset Management Company, Salt Lake City/Utah, Member of the Investment Advisory Committee/IA Rep. 01/98-07/2002
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Freedom Financial, Inc., Omaha/Nebraska, General Securities Rep. and OSJ Manager (licensed with the NASD series 7 & 24). 01/1998-02/2004
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Professional Designations Qualifications
ChFC – Chartered Financial Consultant is issued by the American College, Bryn Mawr, Pennsylvania
Candidates must meet the following requirements:
• Complete ChFC education program
• Bachelor’s degree (or higher) from an accredited college or university
• Pass ten National certification exams
• 3 years of full-time personal financial planning experience EA - Enrolled Agent, a National license issued by the Internal Revenue Service to practice and represent clients before the IRS in areas of taxation, including income tax preparation.
• Complete EA education program
• Pass three national certification exams on Personal and Business Income Taxations as well as practicing rules and regulations before the IRS.
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Disciplinary Information
An investment advisor and its supervised persons (IA Reps) must disclose material facts about any legal or disciplinary event that is material to a client’s evaluation of the advisory business or of the integrity of the IA Rep. Wendell W. Brock file has been updated to indicate that the Firm has no reportable disciplinary events to disclose. Events previously disclosed on the IA Rep’s Part 2B occurred in 1993 and 2002 and are not considered to be material events.
Other Business Activities
Mr. Brock is NOT in the business of selling securities, or engaged in a CPA or law practice. He does have Yield Tax Advisors, LLC, an income tax preparation and consulting firm, Yield Insurance Services, LLC, an insurance brokerage business licensed in the State of Texas, De Novo Strategy, Inc. (DNS), which is in the business of providing consulting services to financial institutions, (namely, community banks, insurance companies, trust companies, etc.) and other small businesses and their owners that may approach DNS for various services. These business activities represent approximately 20- 40% of time, depending on time of the year, and income (it is expected that this ratio will be reduced as Yield Financial Advisors increases). At times, Mr. Brock, has been compensated in both cash and stock for services rendered to various companies.
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Mr. Brock is licensed to provide life, health, disability insurance, and property & causality insurance. He is appointed with several insurance companies to meet client needs. While the concept of using various insurance products may be discussed with clients only about 50% of his time is spent in this business activity. Mr. Brock is licensed to sell and therefore, may make recommendations to any particular product or company, should a client choose to implement such recommendations Mr. Brock would earn a normal and customary commission paid by the insurance company. Consequently, the client is under no obligation to purchase insurance products through Mr. Brock.
In response to client demand, Mr. Brock earned the license Enrolled Agent, (EA) and formed, Yield Tax Advisors, LLC in 2019 to provide clients with income tax preparation services. This is a fee for service business that will be provided to select clients.
The sole focus of Yield Financial Advisors is to provide clients and investors an opportunity change their financial lives through great service, reliable financial planning advice, and asset management services with value for the fees charged. At times Mr. Brock may also provide consulting services; fees are generally computed at a flat rate basis. Mr. Brock is qualified to provide Financial Planning and Counseling Services.
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Additionally, Mr. Brock has hobby businesses, Nauvoo Mint, Knabeht, Inc., Wendell Brock Photography, and serves as the Executive Director for CREED, Inc. a 501 (c)3 nonprofit organization. CREED, stands for The Center of Resources for Economic Education and Development and is registered in the State of Utah. Neither of these ventures contributes more than five percent of his annual income.
Conflicts of interest may arise as IA Reps have over the years developed certain biases towards financial ideas, concepts, products, and strategies, etc. In cases where other business activities are involved, the client’s best interest are always regarded as the most important priority. Clients always have the option to use other brokers to purchase products or services. Commissions, at times may represent a substantial portion of revenue to an Investment Advisor Rep.
Additional Compensation
Mr. Brock does not have any agreements with other Registered Investment Advisors to recommend other Advisors to clients. In those instances, we will make available to the client a “Compensation Disclosure Statement” and the Investment Advisor Brochure for the other Advisor to address any conflicts of interest. The client is under no obligation to use the services of the other Advisor(s) recommended.
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IA Reps., have not received any economic benefits from third parties, except for the following: Continuing education workshops, training meetings, etc. (at times these workshops have included lunches or dinners). These events are typically sponsored by insurance companies, or other third-party venders that may want RIA business.
Supervision
Mr. Brock serves as principal of the Firm and formulates most of the investment portfolios; Additionally, Mr. Brock serves as Chief Compliance Officer, monitors portfolios for investment objectives and other supervisory reviews. Mr. Brock may be contacted at the phone number of the main office as shown on the cover page. As such, Mr. Brock is responsible for all advice provided to clients.
State Registered Advisors
In addition to the disciplinary events listed in Part 2B Item 3, Mr. Brock has NOT been involved in one of the disciplinary events listed below:
1. An award or otherwise being found liable in an arbitration claim alleging damages in excess of $2,500, involving any of the following:
(a) an investment or an investment-related business or activity;
(b) fraud, false statement(s), or omissions;
(c) theft, embezzlement, or other wrongful taking of property;
(d) bribery, forgery, counterfeiting, or extortion; or
(e) dishonest, unfair, or unethical practices.
2. An award or otherwise being found liable in a civil, self-regulatory organization, or administrative proceeding involving any of the following:
(a) an investment or an investment-related business or activity;
(b) fraud, false statement(s), or omissions;
(c) theft, embezzlement, or other wrongful taking of property;
(d) bribery, forgery, counterfeiting, or extortion; or
(e) dishonest, unfair, or unethical practices.
Bankruptcy: N/A
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